Cambridge & District CAMRA

Campaigning priorities 2002-2003

• Strategic issue 1: to campaign for real ale
  Priorities:
  • Promote image, quality and variety of real ale
    • Promotion of real ale
    • Real cider & perry
    • Quality & distinctiveness of real ale
    • Methods of storage
    • Methods of dispense
    • Regional and family brewers
    • Brewery closures
    • Guest beer
  • Promote real ale in a bottle
    • Support for the off-trade
  • Promote real ale to groups under-represented in the real ale drinker profile

• Strategic issue 2: to campaign for real pubs
  Priorities:
  • Promoting pub use for everyone
    • Licensing reform
  • Promotion of excellence in pubs
    • Pubs
  • Helping communities keep their locals thriving
    • Rural pubs
  • Protect and cherish pub heritage

• Strategic issue 3: to campaign for consumer rights
  Priorities:
  • Consumers to get value for money and not be ripped off
    • Full measure
    • Beer duty
  • Consumers to get information to assist them in choice
  • Consumers to get good service (quality of experience)

[Campaigning Priorities 1998-2002]