The main aim of the campaign is to encourage more people to visit more pubs more often, especially at this quiet time of the year. With pubs continuing to close at the rate of twenty per month, they need all the help they can get.
Much of the campaigning is being done at national level and many breweries and individual pubs are taking part.
Here in Cambridge CAMRA our main local contribution to the campaign is the offer "We'll Find a Pub For You". We've also suggested some Cambridge Pub Crawls.