CAMRA was formed in 1971. Its principal aim then was to save real ale as this style of beer was becoming very rare and being replaced by pasteurised, gassy beer. After a lot of hard work and vigorous campaigning, that battle was won and the national brewers returned to producing real ale. CAMRA also created the environment and demand for real ale so that many new breweries started up in business and many of these are now well established
In the eighties a further threat was posed to the future of real ale - bland mass-produced lager. The clever marketing worked again but CAMRA battled back through beer festivals, hugh media profile and publications like the Good Beer Guide to foster the demand for quality real ale.
Still the threats won't go away: big-brewery mass-produced non-real beer; massive illegal imports; tasteless refurbishments; restricted consumer choice. But CAMRA is here to stand up to these threats and campaign for the pub user.
ALE November/December 1997 No. 289
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Cambridge & District CAMRA