The Cask Marque
This is a nationally recognised and respected award to the licensee when quality
standards in cask ale have been met. By improving quality, it is believed that
sales of cask ale can reverse the decline over the last couple of years which
have seen a trend towards cooler drinks. The pilot scheme is being run by a
number of brewers in the first half of this year, with the first awards due out
soon. If the pilot scheme is successful, the Marque will then be opened to the
whole industry, both retailers and brewers.
The award is made to the publican, not the pub, and is therefore transferable.
Each applicant is visited twice in three months by an inspector who assesses the
beer on condition, appearance, taste, temperature and character. If they pass
they are awarded a plaque. There are regular follow-up inspections and
repossession if the beer does not meet the required standards. Publicans
awarded the Plaque will feature in this newsletter - the Cambridge Branch
having been interested in a quality audit for some time, supports the idea.
ALE Spring 1998 No. 290
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Cambridge & District CAMRA