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ALE Summer 2004 No. 314 : Next section

ALE Summer 2004 No. 314


The Real Ale Shop

As we reported in the previous ALE, the East Anglian Brewers Association is encouraging local shops to stock local beers. Twenty-five outlets have signed up so far, aided by grants to cover details such as applying for an off-sales licence. The initiative is supported by the East of England Development Agency.

Branthill Farm, Wells-Next-The-Sea, specialises in high-quality malted barley but is now opening The Real Ale Shop where the Association's beers will be available.


Beer Naturally

The Beer Naturally campaign was launched by Coors and other brewers to promote British beer as a quality natural product, worthy of consideration alongside wine.

Now Coors and the Independent Family Brewers of Britain have produced the Summer Dining with a Difference guide to help match beer with food.


Light resolution

Wolverhampton & Dudley Breweries and food and drink writer Fiona Beckett have matched the low calorie beer Marston's Resolution (85 calories) with low calorie food combinations for the weight-conscious.


Even Interbrew...

The giant beer producer Interbrew, not previously known in the UK for promoting quality, is now apparently passionate about delivering quality. It's mostly known for its "reassuringly expensive" (cheaply-produced in south Wales) Stella Artois.

It wants its retailers to improve quality and consistency as it fears the general trend towards the home-drinking market.


ALE Summer 2004 No. 314 : Next section
Cambridge & District CAMRA