A chicken breeder in Rochefort is planning to double the number of chickens on his farm from the current figure of 50,000 and produce more waste.
Father Abbott of Saint-Rémy monastery, which brews the beer, complained: "They have no place to store such quantities of dung. The nitrate pollution in the water will alter the taste of the water which will have a bad effect on the quality of the beer."
The mayor of Rochefort has now asked experts at the University of Liège to find a place were the farmer can store the dung without it polluting the water.
Local businessmen and Martin Jones, MP for Clywd South and former chemist at the brewery, have been lobbying Government ministers and C-T to get production moved back to Wrexham as part of a heritage centre.
The scheme (which needs further development) is that a digital camera takes the picture then an ink-jet printer beneath the pump nozzle prints the drinker's image on to the glass.
If permanent ink is used, the glass becomes a souvenir.
Apparently it's not uncommon in the US to replace "hard liquor" by a malt equivalent - "malternatives". Diageo have done this but not mentioned it on the labelling.
Similarly, Allied Domecq has teamed up wth Miller to push Stolichnaya vodka to compete in the trendy "Ready To Drink" (RTD) market.